Selling your home? The first thing you need to do if you are planning on selling your home whether you live in Boca Raton, Boynton Beach, Delray Beach or anywhere else is you need to begin to think of your home as a product that you need to market. Whether you’ve lived there for 5 or fifteen years, this is your home. It is your safe haven and comfort zone. You’re used to the small oil stains on the front walk and driveway; or the bright pink paint your daughter chose for her room years ago.
But, before you place the “For Sale” sign in your front yard, you need to change the way you look at your HOUSE. If you were selling your car, the first thing you’d do is give it a thorough detailing inside and out. Why wouldn’t you do that for the biggest item you’ll probably ever sell?
Think about this, when you’re walking up and down the aisles in the supermarket what items catch your eye? Those too high or too low on the shelf take too much effort to look at, unless that’s exactly the product you want. Your eye will go to the items on the shelf at eye level. Those that are easy to see and reach. Packaging that’s blah or even torn, dinted or dirty? Forget it! You’re not even placing them in your cart. Outdated packaging? Hey this is the new millenium!
The same holds true when marketing your house.
1. Make sure Buyers can find your home by making sure your MLS photos show a home they want to see. Make sure that your front walk is navigable (no cracks, water hoses, toys on it). Make sure there are paths within the house- you don’t want your Buyer trying to figure out how to get to your patio because of the large sofas and chairs blocking the path.
2. Make your home white glove clean! If that means bringing in a special crew, then invest in it! If you have deferred maintenance (a very gentle way of saying “projects you’ve been putting off for years”) then tackle that list now. Make sure there are no plumbing, electrical, or structural issues. Clean, repair or replace worn carpeting. And, don’t forget the outside! Trim, mulch or replant!
3. 3. Do what you can to bring your house into this Millenium. No, every house can’t be a new house but what you don’t want your house to say is “Outdated”. Updating your light fixtures, especially in the kitchen and bathrooms; updating your bathroom and kitchen fixtures; replacing old appliances are just a few inexpensive investments you can make.